Brand + Product Experience Executive | AI Product Strategy • Enterprise SaaS | Design Leadership + Growth Catalyst
Match ROI Calculator
Product Design / Case Study Babel Street
Match ROI Calculator
Directed the design of an interactive ROI tool that turns a dense enterprise sales narrative — Forrester study data on screening accuracy and efficiency — into a simple, persuasive calculator for prospects.
Live at babelstreet.com/demos/match-roi-calculator
Role
Director of UX
Team
Led design & dev collaboration
Deliverable
Interactive web demo
Outcome
Live sales & marketing tool
About This Project
Babel Street Match needed a way to make the value of smarter screening tangible before a prospect ever spoke to sales. I led the design of a calculator that lets a visitor enter their own volumes and see projected cost and time savings instantly — turning a Forrester economic-impact study into a self-serve, personal proof point.
The challenge was distilling a dense compliance/risk category into an interaction simple enough for a first-time visitor, while still feeling credible to security and compliance buyers.
Objective
Give prospects a fast, credible way to see their own potential ROI from Babel Street Match — reducing reliance on a sales conversation to build the business case.
Solution
A single-screen interactive calculator: a short, plain-language input set feeding a live results panel, framed around Forrester’s accuracy and efficiency findings and linked directly into the product’s own demo and trial paths.
The Process
01
Translated the Forrester Total Economic Impact study into a small set of inputs a visitor could answer in seconds, without needing internal data on hand.
02
Designed the input-to-output flow so results update live, keeping the tool feeling immediate rather than form-like.
03
Paired the calculator with clear paths into the interactive demo and free trial, connecting the moment of persuasion to the next step.
See it in action
Try the live Match ROI Calculator on babelstreet.com.