Brand + Product Experience Executive | AI Product Strategy • Enterprise SaaS | Design Leadership + Growth Catalyst
Across two decades leading product design, I’ve turned complex, underperforming experiences into measurable business outcomes — an 80% sales increase for New Zealand AA, a $600M enterprise contract closed at Babel Street, an ag-tech platform rebuilt beyond its MVP for Intent. The work spans evidence-guided research, complete UX/UI redesigns, design systems, and AI-integrated product strategy.
I’ve built and led distributed design teams, championed users at the CPO level, and continually evolved how I work — including how I use AI-aware workflows with Claude and Figma MCP today. The case studies below show that range in practice.
Spanning government, healthcare, travel and hospitality, financial services, technology, agriculture, and more.