Cara Deo

Brand + Product Experience Executive | AI Product Strategy • Enterprise SaaS | Design Leadership + Growth Catalyst

SOLUTIONS

Driving Results Through Digital Transformation

Across two decades leading product design, I’ve turned complex, underperforming experiences into measurable business outcomes — an 80% sales increase for New Zealand AA, a $600M enterprise contract closed at Babel Street, an ag-tech platform rebuilt beyond its MVP for Intent. The work spans evidence-guided research, complete UX/UI redesigns, design systems, and AI-integrated product strategy.

I’ve built and led distributed design teams, championed users at the CPO level, and continually evolved how I work — including how I use AI-aware workflows with Claude and Figma MCP today. The case studies below show that range in practice.

Media

Clients & Collaborators

Companies & Organizations I’ve Worked With

Spanning government, healthcare, travel and hospitality, financial services, technology, agriculture, and more.

Government & Public Sector

Pitkin County, Colorado
City of Kitchener
Municipality of Chatham-Kent
Poudre (Colorado) School District
Douglas County Senior Services
Overland Park Golf
NIC
Lawrence, KS
Prairie Village, KS

Healthcare & Life Sciences

Gilead Pharmaceuticals
Chatham-Kent Health Alliance
St. Joe/Candler Hospital
American Academy of Family Physicians
Ready Health
Adomo Health
WellSpine KC

Travel, Tourism & Hospitality

State of Colorado
State of Montana
City of Trinidad, Colorado
St. Joseph, MO
Gainesville, FL
Fort Lauderdale Airport
Kennedy Space Center
Avis Budget
Queen Mary
Hotel Del Coronado
Barbados Tourism
Amelia Island, FL
Tradewinds Resort
Silversea Cruises
Namibia Tourism
Wyndham Worldwide
Myrtle Beach
Outer Banks, North Carolina
Four Seasons
PhoCusWright Travel Research
Travelport
Traveling to Give
Teequest Golf Course websites (7 golf course sites)
Orbitz
PhoCusWright

Financial Services & Insurance

Lead Bank
CIBC (Canadian Imperial Bank of Commerce)
Fiserv
New Zealand Automobile Association
Deerborne Insurance
Compass International Holdings

Energy & Utilities

Duke Energy
Ontario Power Generation
ClearPath
CDM Smith

Technology & Software

Cisco
Avalara
Texada
Blue Coat
Virtek
DUNAMI (acquired by Babel Street)
Babel Street
Garmin
Markline Technologies
Pepper.me (IOT)
Soleran
Symantec
Frontline Education
My College Options (NRCCUA)
TrustFoundry

Agriculture & AgTech

Farmlink
Intent

Logistics & Transportation

FedEx
Procurement Partners
Muse Freight
Mid-State Aerospace

Consumer, Retail & Home

Zoomin Market
Blu eCigs
Laminate Works
Thibaut
Woodley Building Maintenance
Backyard by Design KC
Physical Home Defense
Scraps KC
531 Grand
Engenious
Precision Windows
Bruder

Nonprofit, Advocacy & Faith

PAINS Project
Center for Creative Leadership
Breedlove Transformative Movement
International Union of Food Safety and Technology
Grapple Groups
ReVive KC

Website

Farmlink
Lead Bank
Poudre (Colorado) School District
Chatham-Kent Health Alliance
St. Joe/Candler Hospital
Avis Budget
Duke Energy
American Academy of Family Physicians
Ontario Power Generation
PAINS Project
ClearPath
Queen Mary
Kennedy Space Center
Hotel Del Coronado
Barbados Tourism
Fort Lauderdale Airport
State of Colorado
State of Montana
Outer Banks, North Carolina
Myrtle Beach
St. Joseph, MO
Gainesville, FL
Amelia Island, FL
Tradewinds Resort
Silversea Cruises
Namibia Tourism
NIC
Woodley Building Maintenance
Wyndham Worldwide
Municipality of Chatham-Kent
New Zealand Automobile Association
Markline Technologies
Pitkin County, Colorado
Backyard by Design KC
Center for Creative Leadership
Procurement Partners
Physical Home Defense
Pepper.me (IOT)
Bruder
Grapple Groups
ReVive KC
Soleran
Teequest Golf Course websites (7 golf course sites)
Lawrence, KS
Prairie Village, KS
Compass International Holdings
CDM Smith
Muse Freight
Mid-State Aerospace
Engenious
Precision Windows
TrustFoundry

Software / Apps

FedEx
Cisco
Avalara
Texada
Fiserv
Blue Coat
Virtek
Travelport
DUNAMI (acquired by Babel Street)
Intent
Garmin
Ready Health
Traveling to Give
Babel Street
Frontline Education
My College Options (NRCCUA)

E-Commerce / Online Donations

PhoCusWright Travel Research
Symantec
Four Seasons
Blu eCigs
Scraps KC
Douglas County Senior Services
Bruder
Thibaut
Adomo Health

Marketing / Branding / Research

Zoomin Market
City of Kitchener
Deerborne Insurance
Breedlove Transformative Movement
International Union of Food Safety and Technology
WellSpine KC
City of Trinidad, Colorado
Physical Home Defense
Laminate Works
Douglas County Senior Services
Overland Park Golf
Backyard by Design KC
531 Grand
Orbitz

Intranet

Gilead Pharmaceuticals
CIBC (Canadian Imperial Bank of Commerce)
Compass International Holdings
Argo Group
Scroll to Top