Brand + Product Experience Executive | AI Product Strategy • Enterprise SaaS | Design Leadership + Growth Catalyst
Intent
Media
Product Design / Case Study Intent
Intent
Led the redesign of Intent’s ag-tech research platform — moving a growing product past its MVP into a professionally designed, cohesive experience.
Role
Product Designer / UX Lead
Client
Intent, Midwest ag-tech
Deliverable
Full redesign & design system
Users
Farmers, researchers, managers
About This Project
A Midwest ag-tech company, Intent, created a research tool for product companies and farmers to test their seeds, fertilizers, and other crop sprays. With a strong partner and client base, their application needed to be redesigned — it had been designed and developed by the dev team and was difficult to use, beginning to hamper their growth.
As they began to scale, they knew they needed to shift beyond their MVP experience into a solution that was professionally designed.
Objective
Address key aspects of the application structure and how a user flowed through the site, create and implement a design system, and redesign key user “jobs to be done” so they were intuitive and helpful — across several products and user roles from farmer, to researcher, to manager.
Solution
Using a process of iterating and collaborating through mood boards, color palettes, and design styles, then user flows and an experience map, I redesigned the experience — completely redesigning the app and providing the Intent team an extendable design system.
Showcasing a Revolutionary Product
Intent Mirrored Modes
Pivot Bio Field Detail
InField — Select field to visit
InField — Added Observation
InField — Add Treatment Form
The results
A complete app redesign and an extendable design system, moving Intent beyond its MVP experience.