Brand + Product Experience Executive | AI Product Strategy • Enterprise SaaS | Design Leadership + Growth Catalyst
Branding
Media
Brand Identity
Positioning, alignment and resonance.
Nothing grounds design expertise like branding work. With roots as a registered award winning designer, with over fifteen-plus years developing brand identities from strategy through visual system for startups, enterprises, government clients, and consumer businesses, a selection of that work is below. Each brand was created via iteration, collaboration and corporate vision.
01
Zoomin Market
Grocery & Retail — Brand Identity
Named, positioned, and built the identity for one of the first online grocery ordering and drive-through pickup concepts in the U.S. — defining a category, then building every touchpoint around it. Walmart came calling to check out the competition.
02
Physical Home Defense
Home Security — Brand Identity
Full brand identity for a home security company, balancing authority, accessibility, and trust in a sensitive, highly competitive category.
03
Overland Park Golf Division
Municipal Recreation — Brand System
A three-logo system for a city golf division: one department mark and two independent course identities. The Lady course mark folds the course’s own pond shapes into an oak leaf.
04
Backyard by Design KC
Home & Outdoor — Research-Led Rebrand
Research showed an underpriced brand was leaving money on the table. A stronger identity helped the business command its true value, and landed two HGTV appearances.
05
Laminate Works
Materials & Manufacturing — Brand Identity
Identity for a custom laminate maker serving elevator interiors and furniture makers — a material-first brand built to feel as premium as the surfaces it produces.
06
Visi
IoT / Technology — Brand Identity
Identity for an IoT company bringing connected intelligence to everyday devices — a clear, systems-minded brand for a systems-minded product.
Award-Winning Branding Work
Your brand deserves more than AI or chance.
Additional case studies available upon request.