Strategies for growth, branding, and product development
Strategies for growth, branding, and product development
User research is the key to product development, management and design. Hearing from users ensures the proposed solutions are validated and function as intended. It also informs what should be prioritized in the next phase of product evolution should be.
Over the years, user testing and research has solved key usability issues for the following:
“If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful.” – Alan Cooper
Those little moments, when participants express a sense of delight. There is nothing more rewarding in our field than seeing work make a critical difference in the lives of others. User research facilitates those conversations and insights.