Cara Deo

Cara (Ricarda) Miller

“Strategies for growth, branding, and product development Portfolio | Initiatives | Coaching”

Babel Street

Managed the evolution of their flagship product taking over from an outsourced team, and then designed and developed an entirely new product. When they were acquired by Babel Street, worked on the design of their product, bringing design standards and designing in new features.
  • Work closely with their team of developers within sprint cycles
  • Ongoing UX/UI and product management
  • Custom icon set
  • Established a design system in Figma for the complete redesign of the primary Babel Street product with outside consulting firm Frog
  • Continuous innovation of features as the product is growing
  • Design and implement AI as an aspect of the product
  • Manage a team of 4 designers what supports numerous dev teams and 7 products
Named #1 in UX out of 30 applications in a government vetting and procurement assessment.

OBJECTIVE

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

SOLUTION

ZIV’s process meant iterating and collaborating through mood boards, color palettes, design styles, and then used user flows and an experience map to redesign the experience. ZIV completely redesigned the app providing the team an extendable design system.

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