Intent

About This Project

A Midwest agriculture company, INTENT created an ag research tool for product companies and farmers to test seeds, fertilizers and other crop sprays. With a strong partner and client base, their application needed to be redesigned, as it had been designed and developed by the dev team but was difficult to use and hampering their growth.

OBJECTIVE

INTENT wanted to address key aspects of the application structure and how a user flowed through the site. They also wanted to create and implement a design system, as well as redesign key user ‘jobs to be done’ so that they were intuitive and more helpful. They had several products and various user roles from farmer, to researcher, to manager that needed a cohesive experience.

SOLUTION

ZIV’s process meant iterating and collaborating through mood boards, color palettes, design styles, and then used user flows and an experience map to redesign the experience. ZIV completely redesigned the app providing the team an extendable design system.